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First of all I still use the GetResponse autoresponder feature to communicate with my new subscribers. It’s a great tool that lets me to follow up automatically, either as part of a drip marketing campaign, or to promote special offers and events. I also use it to send out monthly newsletters full of useful articles and product tips. The newsletter is really popular and has helped me build trusting relationships with my subscribers – and that means more website visitors, more referrals, and more sales!
But don’t get me wrong…it’s not always automatic! Nowadays you need to go the extra mile to stand out from the crowd. GetResponse is loaded with media-rich features to increase open and click-through rates and get people to act. For example, in my first week of using email marketing, I used GetResponse Multimedia Studio to produce a short product demo. I had no idea it would make such a difference! It seems everyone wants tosee and hear about my product, rather than read about it. And it was so easy! Using my laptop, a webcam, and GetResponse Multimedia Studio, I recorded and embedded a product demo directly from my account and tripled my campaign sales!
So I was off to a great start! But everyone knows that consumer tastes and markets change all the time, so I soon realized that I had to find a way to ‘plug in’ to those changes. I didn’t have the time or the money to invest in research, so what to do? Problem solved! I can use the free GetResponse survey tool as often as I want – and it doesn’t cost me a dime extra. No more guessing…and customers love it!
Speaking of ‘plugging in’, I’m a huge fan of social media, and I’m not the only one. Thanks to GetResponse’s easy integration, I can instantly publish blog updates and links to my latest broadcast on Twitter! And I recently added a sign-up form to my FaceBook profile. Getting in the middle of the social media buzz is a snap with GetResponse!